Evisu

Evisu was formally born in Osaka, Japan in 1991 although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this.The founder, and still the owner, of Evisu is Hidehiko Yamane. Yamane-san was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly, to the vintage clothing import business and then, revolutionarily, to start putting together the elements required to reproduce vintage-style jeans.